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The evolution of automotive CRM systems.
Well, to look at the current systems on the market place, one should look at the reason why the automotive CRMs are introduced in the first place. The very first automotive system was called DMS system or the dealer management system. It derived from the need of calculating how much should a technician should get paid based on the job he or she just completed. It was a simple concept, a simple computer terminal where it is connected to a system or network. Can offer the technicians the next available job in a computer screen, he or she can log on to the job to accept, and finish the job and close the system. At that point service department can track the progress of the work flow, as well as fairly distribution of jobs amount technicians avoid the problem of favoritism. The system was simple, and it was designed to be simple. Text based with basic description of the up coming job, and users can interact with the system with basic system commands and f keys.
But with the progress of technology we are more concerned today with something that's called business intelligence, or a CRM solution where the general manager can access few simple key strokes to find out how the entire dealership operation is doing. It is a great dream and concept, the only problem is that the integration with the older system that was developed for technicians were never meant to be used in the modern day application such as this. This in turn left a huge technology gas between the versions, where years have passed by but the original platform was so outdated it is difficult to convert the older system to be compatible with the newer ones. That is one of the biggest technological problems we are trying to solve today!
The obvious solution to this problem is to redevelop an entirely new application based on today's platforms. As the days pass by, less and less support is available for the older systems that require Java plug ins for windows 98, even older. As the older system plug ins are flushed out of the market slowly, the application development team has limited time to have the newer application developed in place of the older one.
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