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Automotive SEO Tip - Code structure and site map
This may not be common knowledge to every developer, but Google certainly takes the code structure into consideration when indexing a web site. If you are a web developer or SEO expert, having a clean and readable code structure is more important than you may think. Google as a search engine will take multiple details of a web site into consideration, and believe it or not having a clean and readable code structure will help Google understand your web site and rank it better. If you are coding in HTML you should make sure all the proper Meta tags are in the head section of the page, and if you are using CSS, make sure your CSS file location is clearly marked and indicated. Another good tip is to make sure all your div tags are closed properly, and all the necessary HTML tags are enclosed as well. Because HTML 5.0 is late version programming language, it is loosely typed and closing tags some times are not always required. But having them properly enclosed will certainly help your page ranking.
If you are using Google Analytic tracking or Webmaster Tools, you should place the JavaScript in the correct location Google asks you to, be sure to place Google Analytic tracking codes toward the end of the page, just before the end of the body tag, and Webmaster verification codes just before the end of head section. When you encounter any self closing tags such as the br tag or the image tag, you should definitely consider the closing bracket as well, or use the backslash within the same tag. The idea here is to have an air tight coding practice which will minimize errors, and please Google at the same time.
Many developers today are forgetting the importance of a site map, it maybe something you recall from university. But having a proper site map with a visible link on the home page will quickly guide Google to index your web site properly. A site map is quick to create and there are many free site map generators on the web to create the file for you if you are not comfortable coding it yourself. Make you to input the proper Google craw rate information, and try to use XML code for your site map.
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